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Show customised ads to each parent - every week
Personalised Facebook Ads that follow each interested parent on their phone, week after week, until they decide. Built around the one problem they want solved for their child.
Free Live Webinar for Australian Private School Marketing Teams
The Facebook Ads System That Fills Private School Enrolments
Most private schools spend money on Facebook Ads and get almost nothing back. In 60 minutes you'll see the exact funnel that turns ad spend into a steady pipeline of qualified parent enquiries - and the enrolments that follow.
Can't attend live? We'll send you the replay.
Wednesday 27 May 2026 · 12:00 PM AEST · Live on Zoom
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The biggest enrolment opportunity in private school marketing right now is Facebook Ads.
Facebook Ads is the most powerful enrolment engine a private school can build. Targeted to one parent at a time, in your local area, on their phone. You find out what problem they want solved for their child, then show them ads about that exact problem - every week, for the full 3-12 months they take to decide. You nurture them, you speed up the decision, and you're there when they're ready to enrol. Businesses have been doing this for over a decade. Almost no school has been shown the process. This webinar fixes that.
Can't attend live? We'll send you the replay.
In 60 minutes, you'll learn:
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The "One Parent, One Problem" principle
Why speaking to the one specific problem a parent wants solved for their child is what turns a 12-month enrolment decision into a 4-month one.
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The full Facebook Ads funnel for enrolments
The 3-stage system the business world has used for over a decade, now adapted for private schools: Capture, Nurture, Convert.
Can't attend live? We'll send you the replay.
Who this is for
Marketing managers & communications coordinators
At private, independent, and online schools across Australia.
Headmasters & business managers
At smaller private schools where leadership directly oversees marketing and enrolment growth.
Enrolment & admissions leads
Anyone responsible for converting enquiries into enrolled students.
Can't attend live? We'll send you the replay.
Hosted by Marlon Marescia
For over 15 years Marlon has run paid advertising and lead-generation campaigns in some of the most competitive industries in Australia - and trained others to do the same.
Today he teaches businesses internationally how to use Facebook Ads to win more clients, and he owns multiple marketing agencies - including The Sales Driven Website, Voyager Agency, and Kenkoo.
What separates Marlon from a typical marketer - and what makes this webinar different - is what he measures. He doesn't care about clicks, likes, or shares. He cares about one number: the sale. In a private school's case, that's the enrolment. Every campaign he builds, every dollar of ad spend, every minute of a parent's attention - it all has to ladder up to enrolled students, or it doesn't count.
This webinar brings that same business-world method - measured by enrolments, not impressions - into the private school sector for the first time.
Can't attend live? We'll send you the replay.
Here's exactly what we'll cover
- 1 The Gap
Why the business world is winning on Facebook Ads while schools aren't - the four real reasons.
- 2 Brand Team vs Lead Gen Team
The structural mistake nearly every school is making - and why it's not your team's fault.
- 3 The 2–3% Rule + The 3–12 Month Decision Cycle
Who your ads are actually talking to right now, and who they're missing.
- 4 The Capture → Nurture → Convert Method
The business-world method, stage by stage. Including the retargeting moment that changes the game.
- 5 The Other 50% - Sales Conversion
Why the phone call is half the funnel, and how to get it right without hiring a salesperson.
- 6 The Lifetime Value Reframe + Where to Start
The maths that changes the budget conversation.
- 7 Live Q&A + The Audit Offer
Free 30-minute Paid Ads Audit for the first 10 attendees who book.
Can't attend live? We'll send you the replay.
How to turn your Facebook Ads into enrolments.
This is a free, no-pitch, system-led session. You'll leave knowing exactly what a working enrolment funnel looks like - and where yours is leaking right now.
Can't attend live? We'll send you the replay.
Limited live attendance. Recording sent to all registrants.
Frequently asked questions
Will this be recorded?
Yes. Register and we'll send you the replay even if you can't attend live.
Is this a pitch in disguise?
No. It's a working framework. At the end I offer a free Paid Ads Audit to the first 10 people who want one - but the 60 minutes are 100% teaching.
Do I need a big budget to apply this?
No. The starting point - one landing page plus a basic nurture system - costs almost nothing. The full system scales with you.
Who's running it?
Marlon Marescia - 20 years in marketing, lead generation, and funnel building. Facebook Ads and paid advertising specialist.